Our Code of Ethics

This code of ethics aims to promote fair competition, transparency, respect for customers, compliance with laws, environmental responsibility, professionalism, conflict of interest management, and continuous improvement within the Canadian Association of Tour Operators and its members.

  1. Fair Competition: Members of the Canadian Association of Tour Operators shall engage in fair competition practices, refraining from any actions that may harm or undermine the competition in the industry.
  2. Transparency: Members shall provide accurate and transparent information to consumers regarding their tour packages, pricing, and services, ensuring that customers can make informed decisions.
  3. Respect for Customers: Members shall treat customers with respect, honesty, and integrity, ensuring that their needs and preferences are prioritized in all interactions.
  4. Compliance with federal and provincial Laws and Regulations: Members shall comply with all relevant laws and regulations governing the tour operator industry, ensuring ethical conduct in all business practices. For instance, the Competition Act, which “requires that when a business advertises a sale price by relating it to a higher regular price (the full price of the product without any discounts), the business must be able to validate the regular price”.
  5. Environmental Responsibility: Members shall prioritize sustainable and environmentally friendly practices in their operations, minimizing the impact of tourism on local ecosystems and communities.
  6. Professionalism: Members shall uphold high standards of professionalism in their interactions with customers, partners, and other stakeholders, maintaining a positive reputation for the industry.
  7. Conflict of Interest: Members shall avoid conflicts of interest and disclose any potential conflicts that may arise in their business dealings, ensuring transparency and fairness in all transactions.
  8. Continuous Improvement: Members shall strive for continuous improvement in their services, seeking feedback from customers and implementing measures to enhance the overall customer experience.